The results of the recent Adore Beauty
Budgeting for Beauty Survey are in, and Australian beauty lovers would
rather have DIY salon treatments at home than compromise on their
favourite brands.
Adore Beauty
founder Kate Morris explains the thinking behind the survey: “We know
our customers are as excited by skincare and cosmetics as we are, but we
wanted to find out what would happen when times got tough.”
‘Would
people skip a fancy meal out so they could buy their favourite
cleanser? Would they colour their hair at home rather than go to a
junior hairdresser? Would they do their own waxing or switch to a
cheaper brand of makeup? We found out that sticking to the brands they
like is still very important.”
The results?
Surprisingly,
over 53% of all respondents identified Salon Treatments as one of the
key areas to cut back on before spending on skincare and cosmetics,
closely followed by spending on eating out, and large household
purchases.
Some
of the smaller more personal purchases such as shoes, clothing and
chocolate proved more resilient, featuring further down the list. Not
surprisingly, family remained a high priority, with less than 10% of
respondents saying they would consider cutting back spending on their
children.
When
faced with a favourite hairdresser who put their prices up (again!),
survey respondents proved stubbornly loyal, with over 56% preparing to
go longer between haircuts in order to stay with the same stylist. Only
23% would change hairdresser, 4% would ask for a discount and only 2%
of people would risk having their hair cut by a junior.
When
beauty spending HAD to be reduced, DIY salon treatments at home won out
over downgrading to cheaper brands of skincare and makeup. An
overwhelming 60% of respondents would do their waxing, nails and hair
colour at home, with less than 6% of people prepared to switch to
cheaper brands of haircare, skincare and makeup respectively.
Well, I can agree with that: if I had less money to spend, I would do do all my waxing/hair/nails at home myself. Or just go without, but I would continue to buy skincare products that I like & that work for me, as well as makeup :) Interesting read!
ReplyDeleteI wonder if all of these women do yoga for being able to do their own Brazillian. But yeh, my face would be more of a priority too
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