Sunday, 25 April 2010

Skyy Vodka and Sex and The City 2

Whilst I'm doing off topic posts I had to share this one with you.

SKYY Named Official Vodka of Sex and the City 2
Unveils Exciting Consumer Promotions to
Support Highly Anticipated Film Opening on 2 June 2010
Get ready to “Carrie On!” The girls from Sex and the City are back in their next big screen adventure and SKYY® Vodka is here to help everyone celebrate. 

SKYY is pleased to announce it will serve as the official vodka for Sex and the City 2, debuting in Australian cinemas on 2 June 2010. From May through to July, SKYY will be unveiling vibrant Sex and the City 2 consumer promotions filled with glamour, fashion and sophisticated fun.

All of the SKYY Vodka Sex and the City 2 promotions will be focused on “Cocktail Couture”: the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions. Key elements of the promotional program include: 

Limited-Edition Bottle: To commemorate the launch of the motion picture, famed Sex and the City Sex and the City 2 bottle, which will be available at licensed liquor retailers in June, just in time for the film’s release. This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history.“So many of Sex and the City’s most stylish moments have been when the ladies were out in Manhattan,dressed to the nines, bonding over fun cocktails,” says Field. “SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.”

Sex and the City 2 Cocktails and Long Drinks: Sex and the City 2 promotions in bars and restaurants willfeature signature SKYY Vodka long drinks inspired by the film. The delicious drinks are modeled after each of the fabulous four characters in the film, as well as the big leading man. The long drinks include the “Glamorous Girl,” “Fabulous Flirt,” “Busy Beauty,” “Pretty Princess” and “Mr. New York.” Recipes for the Cocktails will also feature on recipe cards at off premise outlets for consumers to indulge in. 

Sweepstakes/Giveaways: Want to experience Sex and the City 2 up close and personal? SKYY Vodka will be giving consumers a chance to win a ‘$25,000 Glamorous Shopping Experience’ for them and three friends. There will also be 100 double passes to Sex and the City 2 to be won every week over ten weeks. 

The promotion will run from 8 May to 17 July 2010.

1 comment :

  1. I love SATC :). I miss Carry and her girlfriends... I can't wait movie! Fantastic blog :*


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